Brand assets

The Take logo, icon and colours. Use these files as they are — they are the only approved versions of the mark.

Logo

Wordmark

The main logo. Use it on white or light backgrounds.

SVG PNG

Wordmark, white

For dark backgrounds and photography.

SVG PNG

Icon

App icons, avatars and favicons. The same tile as the browser tab icon.

SVG 512 PNG 1024 PNG

Icon, light

The icon for dark backgrounds.

SVG 512 PNG 1024 PNG

Colour

Ink#222834

The icon tile and the wordmark on light backgrounds.

Abyss#171721

Page background on the website.

Accent#5266EB

Buttons and links. Used sparingly.

Starlight#EDEDF3

Text on dark backgrounds.

Paper#FBFBFB

Light surfaces.

Type

The lettering in the logo is DM Sans Medium, which is free under the SIL Open Font License. The logo files already have it converted to outlines, so you don’t need the font to use them.

Using the logo

Leave clear space around the logo at least the width of the tile’s rounded corner.
Don’t recolour, stretch, rotate, outline or add effects to it.
Don’t place the dark logo on dark backgrounds — use the white version.
Write the name as “Take” in sentences; the lowercase form is only for the logo.

Questions about using the brand: [email protected].