Kenyan creators · Paid to M-Pesa
A brand posts a campaign with a budget. Creators apply, the brand picks who films it and funds their places, and each creator is paid in shillings to their M-Pesa number once the video is approved.
Free to join. Brands pay only for videos they approve.
How it works
A brand posts a campaign with a budget. Creators apply. The brand picks who films it and funds their places. The creator films and uploads, the brand reviews it with one revision included, and the creator is paid to M-Pesa.
Free to join. You keep the rights agreed in the brief.
Your name, county, the categories you film, a short bio, and links to work you have already made.
Every campaign shows the pay, the number of creator places, the brief and the draft deadline before you apply.
The brand picks you and funds your place before production starts, so you are never filming on a promise.
Upload from a phone or a laptop. The draft is due on the date shown on the campaign, usually seven days after selection.
If the brand asks for changes you get the notes in writing and upload a second cut. One revision is included.
On a flat campaign you are paid the agreed fee on approval. On a per-view campaign you are paid as approved views are counted.
No subscription. You pay for the videos you approve.
Describe the product, the language, the video length, and what has to appear on screen. Set how many creators you want.
A flat fee per creator, or a rate per block of views with a spend limit for the whole campaign.
You see each creator's profile and past work, select the ones you want, and fund their places.
Approve it, or send it back once with written notes. Both cuts stay on the campaign so there is no argument about versions.
Payouts run against work you approved and stop dead at your spend limit. Anything unspent stays with you.
Payment
A brand picks one when it posts the campaign. Creators see which one applies, and the numbers behind it, before they apply.
You agree one price per video. When you approve a creator’s video, that creator is paid that fee. Three places at KES 4,000 each means the campaign costs at most KES 12,000, whatever the videos go on to do.
You set a rate for a block of views — KES 30 for every 150 views — and a spend limit for the whole campaign. Views on the live post are counted and confirmed, and creators are paid one block at a time.
| Approved views | Creator earns |
|---|---|
| 150 | KES 30 |
| 1,500 | KES 300 |
| 15,000 | KES 3,000 |
The spend limit is a hard ceiling, not a forecast. A KES 45,000 limit pays out KES 45,000 across the whole campaign at most, however far the videos travel. When the limit is reached, counting stops and nothing further is owed. Anything you do not spend stays with you.
About
Take is built and run in Nairobi by a small team that has spent years making short-form video for Kenyan brands. We built it because the work usually runs through WhatsApp threads, where nobody can say who owes what, which cut is the current one, or when payment is due.
Take comes out of Young Origins, the content studio that has been producing short-form video for Kenyan brands since 2024. The campaigns Young Origins ran before Take launched are counted in the totals shown on this page.
The platform is in its Kenyan pilot. If something here is unclear, or you want to bring a brand or an agency on, write to [email protected].
Creators join free and can apply to open campaigns today. Brands post a campaign and see who applies before spending anything.